Which Salesforce feature allows the automation of sending messages based on certain criteria?

The Salesforce feature that allows for the automation of sending messages based on certain criteria is the Email Alerts. This feature enables users to set up automated emails that are triggered by specific actions or conditions within Salesforce. When certain criteria are met, an Email Alert can automatically notify users or recipients about relevant information, which is particularly useful for maintaining communication related to records such as leads, opportunities, or cases.

Email Alerts are configured within process automation tools, allowing for seamless integration with broader automation processes like workflows or Process Builder. This means that you can specify the conditions under which the Email Alerts should be sent, making them a versatile and effective solution for automated communications in Salesforce.

Understanding this feature's role in automation can enhance the overall efficiency of processes within Salesforce, ensuring that stakeholders are informed promptly and that necessary follow-ups are not missed.