Which components must an administrator create to implement Einstein Next Best Action?

To implement Einstein Next Best Action, it is essential for an administrator to create Flows, Recommendations, and Strategies.

Flows are crucial for orchestrating processes that automate the actionable items based on the context and data provided by the user interaction. They define the steps that the system will take to guide users through a process, ensuring that the next best action is effectively executed.

Recommendations are the insights that suggest the optimal actions for a user based on various data inputs. They help in delivering personalized content or actions to users, ensuring that the recommendations align with what would provide the most value in a given situation.

Strategies connect the Flows and Recommendations to define how recommendations are selected based on the specific business requirements and objectives. They enable the system to leverage diverse inputs and criteria to curate a tailored experience for users, ensuring that the most relevant suggestions are surfaced.

The combination of these three components—Flows, Recommendations, and Strategies—provides a comprehensive approach to guiding users through a decision-making process, making it essential for the successful implementation of Einstein Next Best Action.