Which component should be used to display recommendations on Experience Cloud sites?

The recommended component for displaying recommendations on Experience Cloud sites is the Einstein Recommendations component. This component leverages Salesforce's AI capabilities to provide personalized product or content suggestions to users based on their behavior and preferences. By utilizing this component, organizations can enhance user engagement and improve conversion rates, as the recommendations are tailored to individual user interests.

The Suggested Actions component, while valuable for guiding users toward specific actions based on their historical behavior, does not focus on delivering recommendations in the same personalized manner as the Einstein Recommendations component. Other components, such as the Custom Action and Dynamic Recommendations components, may serve different purposes or offer alternative functionalities that do not align with the specific need for displaying tailored recommendations on Experience Cloud sites. Thus, the use of the Einstein Recommendations component is essential for maximizing the effectiveness of recommendations in this context.