Which automation tool suggests tailored offers and actions to users?

Einstein Next Best Action is the automation tool designed to analyze user behavior and data, enabling it to suggest personalized offers and actions effectively. By leveraging machine learning and artificial intelligence, it examines various factors, including user history, preferences, and engagement patterns, to recommend the most relevant options. This capability allows organizations to enhance customer experiences by delivering targeted solutions at the right moment.

The other options do not serve this specific function. Flow Orchestration is primarily focused on automating complex business processes across various systems and teams, ensuring that everything runs smoothly according to a defined flow. Approval Processes automate the routing of records for approval but do not analyze user data to make personalized suggestions. Apex is a programming language used for developing custom business logic in Salesforce, but it does not inherently provide recommendations for tailored actions or offers.