What setup component defines the business logic of Einstein Next Best Action?

The component that defines the business logic of Einstein Next Best Action is Action Strategies. Action Strategies are used to encapsulate the decision-making process that determines which recommendations should be presented to users based on various criteria, such as customer data or interactions. They allow you to define the conditions and rules under which specific actions or recommendations should be recommended, ensuring that the suggestions are relevant and context-based.

By leveraging Action Strategies, businesses can create tailored experiences for their users, enhancing customer engagement and helping sales or service teams make data-driven decisions. This setup is pivotal to maximizing the utility of Einstein Next Best Action, as it translates complex business logic into actionable insights.

In contrast, Integration Models focus on the data sources and connections necessary for providing the input required for Einstein's predictions, while Recommendation Fields are fields that store the recommendations generated. Process Automation Triggers, such as flows or workflows, are used to start processes based on specific events but do not define the business logic of the recommendations themselves.