What is the primary purpose of action strategies in Einstein Next Best Action?

The primary purpose of action strategies in Einstein Next Best Action is to connect recommendations to customer actions. This feature utilizes artificial intelligence to analyze customer data and contextual information to provide personalized recommendations that drive meaningful interactions. By linking suggested actions directly to the needs and circumstances of customers, businesses can enhance engagement and increase the likelihood of successful outcomes. The strategy plays a crucial role in delivering a tailored experience, directing users toward the most effective actions based on the AI's insights.

Other options address different functionalities that may be part of broader processes in Salesforce but do not specifically relate to action strategies. For example, displaying data pertains to visualizing information but does not involve guiding user actions. Managing user permissions is related to security and access control rather than engaging customers directly. Collecting customer feedback focuses on gathering insights rather than providing actionable recommendations, which is where action strategies excel.