What is one way applications on the Salesforce platform can consume events?

Applications on the Salesforce platform can consume events effectively using Apex triggers. Apex triggers are pieces of code that execute before or after specific data manipulation language (DML) events occur on Salesforce records. When an event happens, such as inserting, updating, or deleting a record, the corresponding trigger can fire and run logic that responds to that event.

This mechanism is especially powerful for handling business logic that depends on record changes, allowing applications to react to user actions or system updates dynamically. For instance, a trigger can be set up to listen for the creation of a new lead and then perform actions such as notifying a sales representative or logging information in another system.

Using Apex triggers supports a highly efficient event-driven architecture, leveraging the Salesforce platform's capabilities to automate processes and enhance user experience. This is crucial in a CRM setting where timely responses to changes in data can significantly impact business outcomes.