What is a primary focus of process automation in Salesforce?

The primary focus of process automation in Salesforce is to eliminate manual data entry. By automating processes, businesses can streamline their workflows, reduce the likelihood of human error, and ensure that data is captured accurately and consistently without the need for users to input it manually. This not only increases efficiency but also allows employees to focus on more strategic tasks rather than repetitive data entry duties.

While creating detailed reports can benefit from automated data collection, it is not the main goal of process automation. Enhancing user interface design and customizing user roles and permissions are important aspects of user experience and security, respectively, but they do not directly address the automation of business processes, which is centered around improving operational efficiency and accuracy through the reduction of manual tasks.