What does an admin do when setting up Einstein Next Best Action on a page?

When setting up Einstein Next Best Action on a page, an admin assigns a strategy to define the displayed recommendations. This strategy determines the criteria and logic used to evaluate which recommendations are most relevant to the user at the given moment. The strategy can include rules and conditions that pull from various data sources, enabling personalized and contextually appropriate suggestions for users.

This step is crucial because the effectiveness of Einstein Next Best Action hinges on how well the recommendations resonate with user needs and the specific situation they're facing. By creating a strategy, the admin establishes the foundation for how actions and recommendations are generated and presented, ensuring that users receive the most impactful suggestions.

The other choices involve tasks that may be relevant in different contexts but do not directly contribute to the primary setup of Einstein Next Best Action. For instance, creating a new user role pertains to access management rather than recommendation configuration. Running a manual import of data is more about data handling than setting up the recommendation engine. Setting user permissions also focuses on access levels rather than influencing how recommendations are defined and displayed.