What component is primarily used to show recommendations on most Lightning pages within a Salesforce org?

The Einstein Next Best Action component is designed to provide actionable recommendations based on predictive analytics and AI. It analyzes the data within the Salesforce environment and uses machine learning to deliver insights or suggestions that guide the user towards the next best step or decision. This empowers users to make informed choices that can enhance customer engagement and drive business outcomes.

The component integrates seamlessly into Lightning pages, making it readily available for users to access recommendations contextually as they work. Its ability to draw from various data sources and apply business rules allows it to tailor suggestions specific to individual situations, further enhancing its relevance and utility.

Other options, while they might serve various design or functional purposes, do not specifically focus on delivering recommendations like the Einstein Next Best Action component. For example, the Lightning App Builder component is primarily used for creating custom page layouts and organizing content, while the Recommendation Display component and Custom Recommendation component may refer to less standardized ways of showing information without the sophisticated predictive capabilities of Einstein Next Best Action.