Does Einstein Recommendation Builder work with standard Salesforce objects?

Einstein Recommendation Builder is designed to enhance the capabilities of Salesforce by providing tailored recommendations based on user behavior and preferences. Its versatility is one of its strengths, as it can be utilized with both standard Salesforce objects and custom objects.

This means that organizations that rely on core Salesforce functionalities, such as Accounts, Opportunities, and Leads—classifications that fall under standard objects—can still take full advantage of the insights and predictive capabilities that Einstein Recommendation Builder offers. Additionally, developers and administrators can leverage custom objects to fit their specific business requirements, allowing a broader range of applications.

The ability to work with both categories of objects enables businesses to create a comprehensive and personalized user experience, making it an effective tool for various use cases in Salesforce.