Can Einstein Recommendation Builder be used without Einstein Next Best Action?

The use of Einstein Recommendation Builder is inherently tied to Einstein Next Best Action because the Recommendation Builder is designed to enhance the Next Best Action strategy by providing personalized recommendations based on customer interactions and data insights. This integration allows businesses to leverage the power of AI to not only suggest the right actions but to tailor those suggestions to individual customer preferences and behaviors.

Einstein Next Best Action acts as a decision engine that determines the most appropriate next steps within the customer journey, while the Recommendation Builder supplies the context-rich recommendations that feed into that decision-making process. This synergy ensures that businesses can provide a more engaging and relevant experience to their customers, making it essential for both tools to work in conjunction.

Isolated use of the Recommendation Builder without Next Best Action would limit its effectiveness and the overall capability to optimize customer interactions. As a result, it is incorrect to suggest that Einstein Recommendation Builder can function independently.